Bringing Warmth
to e-commerce

Bringing Warmth to
e-commerce

Bringing Warmth to e-commerce

A team of relationship driven brand advocates.

Jessica Lukon

Founder & Lead Brand Strategist

Retail is in my bones.

With a history working in all aspects of the industry from the brand side to the retailer, I understand the challenges and demands on brands.

As a passionate marketer and deeply rooted in the world of specialty and beauty, I bring a thoughtful approach to selling on Amazon. After spending years working in brick and mortar with top retailers, I saw a need for an agency that really advocates for what is best for the brands. I am passionate about relationships and want to bring that warmth and personal touch to e-commerce.

What Makes Our Clients Stay

Elevated brand building through smart growth.

Be Customer-Centric

Be Customer-Centric

Be Customer-Centric

Creating a positive experience for the customer by maximizing service and/or product offerings and building relationships.

Brand-First Approach

Brand-First Approach

Brand-First Approach

We will always prioritize the individual brand values, goals and strategies first as we approach account management.

Adding Greater Value

Adding Greater Value

Adding Greater Value

Bring the wealth of skills and passions to how we communicate and support our clients. We go the extra mile and take the time to really understand the brands to

ensure success.

Honest, Transparent Communication

Honest, Transparent Communication

Honest, Transparent Communication

Do our best work to ensure our customers succeed through data driven decision making, transparent communication and candid advice from our

learned experiences.

Your Amazon Hype Team

Your Amazon
Hype Team

Elevated brand building through smart growth.

We are armed with Insider Intelligence

Our team brings an unparalleled depth of beauty industry expertise to the table, with a particular emphasis on the inner workings of Amazon and other critical retail channels.

With over 25 years of experience partnering with top brands, we've built an extensive network of relationships with key decision makers and players. When you work with Luminary, you gain access to this powerful beauty and retail insider intelligence, enabling us to navigate complexities, remove obstacles, and influence the right people quickly on your behalf.

Frequently Asked Questions

What types of brands does Luminary Retailers work with?
We partner with brands across the full beauty spectrum from skincare and haircare to makeup, nail care, feminine hygiene, and wellness. While skincare remains our most notable area of expertise, we’ve successfully scaled brands ranging from physician-dispensed and celebrity-founded lines to viral TikTok favorites. Whether you sit in masstige or prestige, our experience spans every corner of the beauty category and customer mindset.
How is your partnership structured and what does it include?
Our partnerships are built for the long game. We weather every storm and celebrate every win as a direct extension of your team. We manage your Amazon business from A–Z - retail strategy, catalog optimization, creative, advertising, logistics, and ongoing channel health. We approach Amazon as a powerful piece of your broader brand journey. With our experience, we guide brands through challenges faster and with our curiosity and connections, we make sure you’re always ahead of what’s coming next.
How do you measure success?
We measure success by growth that lasts. Our team has guided brands through both spikes and lulls in performance, using those learnings to replicate wins and minimize obstacles for long-term scalability. Rather than chasing short-term results, we focus on what truly compounds — new-to-brand acquisition, lifetime value, and sustainable retail performance that strengthens your position in the beauty category.
What makes Luminary Retailers different from other Amazon agencies?
Our difference is in our depth, both in relationships and expertise. With a 90%+ client retention rate and nearly 100% employee retention, you’ll never face internal turnover slowing your brand’s momentum. Many of our clients have been with us for four years or more years, because we’re in it for the long haul. We know beaut,  from ingredient profiles to customer behavior, and we bring that category fluency to every strategic and creative decision we make.
How do your costs and contracts work?
Our engagements begin at $5K monthly retainer, which serves as an entry point for full-service partnership. From there, we tailor the model based on brand size, goals, and growth stage - ensuring each structure is mutually beneficial and built for lasting collaboration. Every partnership is designed with transparency and longevity in mind, so you always know where your investment is going and how it’s fueling your brand’s success.

We enhance
your Brand
Luminance

While Amazon expertise is our foundation, we understand how each channel influences overall brand success.

We excel at uncovering the unique essence at the core of your brand and translating it into a retail-savvy strategy that not only captivates your target audience, but also drives real results in the marketplace.

Our approach is grounded in a deep understanding of the latest retail trends, consumer preferences, and competitive dynamics, ensuring that your brand shines brilliantly in a crowded omnichannel landscape.

Inside the Beauty of Amazon

Subscribe to our newsletter for the latest beauty trends, data, and growth strategies on Amazon.

Inside the Beauty of Amazon

Subscribe to our newsletter for the latest beauty trends, data, and growth strategies on Amazon.

Inside the Beauty of Amazon

Subscribe to our newsletter for the latest beauty trends, data, and growth strategies on Amazon.

Your success is what inspires us and fuels our team at Luminary! 

Amazon Beauty Growth Specialists

2025 Luminary Retailers all rights reserved

Amazon Beauty Growth Specialists

2025 Luminary Retailers all rights reserved

Amazon Beauty Growth Specialists

2025 Luminary Retailers all rights reserved